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Privacy & Cookies
Privacy
What type of data do we store and how do we use it?
VERTIGO collects customer user data in order to deliver a seamless and safe service for customers. We collect data for the following reasons:
1. To be able to complete purchases
2. Through contact with our customer care team
3. Through our Loyalty Programs & newsletters
4. Through web analytics for a user friendly experience
This data may include your name, delivery and billing address, email address, contact numbers and specific purchase details. Please see attachment 1 for detailed information about the information gathered.
In addition to data collection, we automatically receive your IP address when you browse our website, in order to transfer information that helps us learn about your browser and operating system. This is not connected to any personal information.
Who will be able to access your data?
Your data will be shared within the VERTIGO group only. We will never pass on, sell or swap your data for any purpose to third parties outside the VERTIGO group. We respect and value your privacy and will always cherish your trust in us.
On what basis do we allow ourselves to store your data?
The European union has set up a number of lawful basises for storing customer data, such as legal basis and consent. Please see attachment 1 for a specification of which lawful basis we have for each type of activity related to your communication with us.
How do we get your consent to use and store your personal data?
The information collected when placing an order is based on legal requirements. With your consent (where required), We use your Personal Data to provide you with information about goods or services (e.g. marketing communications or campaigns and promotions). This can be done via means such as email, ads, SMS, phone calls and postal mailings to the extent permitted by applicable laws.
Do you have the right to withdraw your consent to data storage? If yes, when?
You have the right to withdraw your consent of any personal data processed by VERTIGO at any moment apart from the following situations:
1. You have an ongoing issue with Customer Care
2. You have placed an order which has not yet been processed and shipped
3. For all purchases made, we will keep your personal data in connection to your transaction for bookkeeping purposes.
How do we protect and secure your personal information?
In order to protect your personal information, we take reasonable precautions and follow industry practices to make sure that your information is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
Personal data is not transferred to third parties apart from:
Authorities on statutory grounds. We are required to pass on your personal information to third parties when applicable law requires so. For example, sending information to authorities for the sole purpose of tracking criminal activities and/or protecting public security.
Authorised partners that needs specific information in order to complete your purchase.
We transfer data to the following partners:
1. Logistic partners for delivery
2. Payment partners for payment
3. IT-partners, whom we need to run our services, such as hosting partners and customer service softwares
Changes to our privacy policy
Any changes to our privacy policy in the future will be published on this page and/or in our terms & conditions. More urgent changes to this privacy policy may be announced by email.
Cookies
Everything you need to know about cookies
We use cookies when you visit our site. There are four main types of cookies – how and why we use them is listed below:
1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag”
2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience
3. Customer preference cookies – when you are browsing or shopping on VERTIGO, these cookies will remember your preferences (like your language or location - functionalities that will be available and constantly updated & broadened in the future), so we can make your shopping experience as seamless as possible, and more personal to you.
4. Targeting or advertising cookies - We use several digital tools on social media to be able to deliver relevant ads and to create the best possible experience for you. These cookies also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.
*Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete VERTIGO user experience that we pride ourselves on providing our beloved customers.
Attachment to Privacy
A detailed explanation to our reasons to track and store customer data
A. Completing a purchase
Purpose of data collection
1. Delivery of ordered product/service
2. Handling of payment (including analysing what payment methods that should be offered and performance of credit checks)
3. Fetching the customer’s address from external sources. (Paypal)
4. Handling of returns
Types of personal data
1. Name
2. Contact information (address, email, phone number)
3. Payment information (method of payment, transaction time)
4. Order information, for example products ordered
Lawful Basis: Contractual Necessity
Period of storage: 7 years
B. Handling of customer support tickets
Purposes of data collection:
1. Communication with the customer and responding to incoming requests via email and social media
2. Determine the customer’s identity
3. Handling of complaints, returns and support requests
Types of personal data
1. The email address used for the contact
2. The correspondence between the customer and customer care
3. IP address, GeoIP, Shopping Cart and browser information to help assist with technical issues on the website (*only stored when contact is made through our contact form online)
Lawful Basis: Legitimate interests
Period of storage: 7 years after last connection
C. Loyalty Programs & newsletter
Purposes of data collection:
1. Inform customers regarding news, discounts, event invitations, gifts other marketing.Types of personal data
2. Email address
3. Name, address, phone number
4. Order information
Lawful Basis: Legitimate interests
Period of storage: 5 years after inactivity
D. Web Analytics
Purposes of data collection:
1. Give customers a user friendly experience.
2. IP address
3. Geographic position
4. Time zone
5. Web browser
Lawful Basis: Legitimate interests
Period of storage: 5 years after inactivity